Marketing Team
Let's Make it
Memorable.
The best stories are built together. We make yours one people remember.
Marketing
My role is to help keep things moving while making sure the important little details don’t get missed. Whether it’s improving how we present our services on the website or helping develop the SpaceScape Sessions, I like being someone the team can rely on.
I don’t know why people are always surprised to learn that I’ve raised chickens since I was little — but they always are. I’m a white belt in karate, I’ve watched The Sopranos twice a year for five years running, and on the weekends I’m painting or just hanging out with my family and friends.
Hi, I’m Sofia, and I’m the Marketing and Client Experience Specialist at AEX! What I love most about this job is learning something new every day and all the new faces I’ve met. My role is all about showcasing our team and their work while making sure our clients feel heard — I want their feedback to be understood so we can make every next show even better than the last.
Outside of work, I’m either making sourdough, watching the latest episode of Real Housewives, or somewhere outside with my friends. If you need to find me on short notice, I’d check Buc-ee’s.
I’ve been in the events world since my own inception, and today I help tell the stories of the people who keep it moving. I am never not impressed by the endless diversity of niche trades this industry makes visible — every show ends up being a crash course in another world!
Outside of work, I’m probably taking an art class or cross-stitching. My karaoke strategy is simple: I start with Sheryl Crow’s “All I Wanna Do” and eventually get around to Harry Nilsson’s “Everybody’s Talkin’.” You’ve got to pace your audience.
My job is all about alignment: getting sales, marketing, and operations pulling in the same direction. When that clicks, everything gets easier.
I almost became a lawyer. I still build cases, challenge weak thinking, and argue for the best outcome. I just do it in business. Outside of work, I’m a puzzle person. I like figuring things out and connecting the pieces. On weekends, I’m usually outside with good people or planning my next vacation.



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Quick Answers
Does AEX Marketing attend events onsite?
Yes. AEX Marketing joins select events onsite to capture the story as it unfolds, from move-in and behind-the-scenes work to the finished environment, the people behind it, and the moments that bring the event to life.
Does AEX Marketing provide marketing services for client events?
AEX Marketing often collaborates with clients on shared storytelling, including event features, client spotlights, photography, video, and other content that highlights the work and partnership.
Can my event or company be featured by AEX?
Yes. AEX regularly shares client and event stories through photography, video, interviews, Customer Showcases, and other editorial content. Marketing works with the client to determine the story and make sure their perspective is represented accurately.